apparenza
sostantivo femminile
appearance
all'apparenza to all appearances
in apparenza seemingly, in apparenza sembrava tutto stabilito on the face of it everything seemed settled, si è mantenuto calmo, almeno in apparenza he kept his cool, or at least he seemed to
l'apparenza inganna appearances can be deceptive (UK) o deceiving (US)
badare/guardare all'apparenza to go by appearances
salvare le apparenze to keep up appearances